jenna explains it all: advice for advertising creatives

jenna livingston

jenna livingstonaward-winning senior copywriter at R/GA and purveyor of creative prowess and recreational mayhem (did you miss out on “Gosling Easter?” Google it!), took some time out on wednesday night to celebrate our official launch.

in typical fashion, jenna charmed our guests with her warmth, ease and sense of humor as she shared the story of her career and some insightful tips for creatives—check  them out below and sign up now to secure your spot in her october 24th alternative advertising workshop, where you’ll get a glimpse of her eclectic portfolio and the inner workings of an experiential campaign. sign up now and bring your burning questions: www.thecopylabnyc.com/Events

jenna’s ten tips:

  1. 10% on your 401k.
  2. try not to burn bridges. you don’t know where people will end up and your enemy could end up being your boss.
  3. the more people you know, the more chances you have of hearing about job opportunities and or even getting some freelance work.
  4. go to ad parties and make friends with reps and have them take you out. you’ll network, meet important people and maybe even find a boyfriend or girlfriend.
  5. find a mentor or two you like and respect. someone you feel comfortable showing work to and can give you advice on how to better your book.
  6. go on job interviews in other cities even if you aren’t interested. you’ll meet people and keep in touch until you are ready to move, and they move somewhere you want to work
  7. try people out – it’s ok to pay people to do work for you. from writing copy to making an app, you’ll get a feel for if you like working with someone and get something good out of it for your work.
  8. do side projects. always keep your book fresh – especially if the work you’re doing at your agency isn’t portfolio-worthy. always good to have something in your back pocket.
  9. keep in touch with people. build relationships.
  10. join The Copy Lab. network. build your book. build your skills. build your career!

by
kendria smith

for more information on our membership and events, visit The Copy Lab.

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