what kind of person becomes a copywriter?

i’ve had a few people ask me if they’re suited for copywriting.

copywriters come in all flavors and sizes, with backgrounds that include playwriting, scriptwriting, journalism, PR writing, catalog writing, sketch comedy, linguistics, fiction writing, editing, marketing, and account management.

do you love words? are you interested in cultural nuances, or psychology, comedy, food, drink, parenthood, childhood, pets, music, fashion, sports, or the arts? if you do crossword puzzles, or know latin, or love film and fiction, or if you’re a polyglot with a gimlet eye for the persuasive, you can be a copywriter.

if you relish slang and love to communicate, you can be a copywriter.

if you don’t mind rewriting and polishing, then reworking, then starting over, then reworking again, you can be a copywriter.

If you can take negative feedback with grace and a somewhat philosophical attitude, if you can sit through long and tedious meetings, and if you can work well both on your own and in teams, you can be a copywriter.

if you get excited by creative possibilities, if ideas spew forth and unfurl like dazzling fireworks, and if the mere thought of being a copywriter excites you, then welcome to The Copy Lab: you are already a copywriter at heart.

if you are a copywriter, how did you know that you wanted to write? what’s your writing background for bridging into advertising?

by
kim taylor

for more information on our membership and events, visit The Copy Lab.

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2 thoughts on “what kind of person becomes a copywriter?

    • you should put together a strong spec portfolio that showcases your ability to resonate with various target audiences. if you live in new york city, you should join The Copy Lab to network and meet graphic designers to create your portfolio, learn photoshop if you want to create your own ads, showcase your work to ad industry recruiters, meet working copywriters, and learn more about specific advertising platforms at any of workshops. i hope this helps.

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