we’re very excited for our october workshop led by R/GA’s stellar senior copywriter and Webby honoree jenna livingston. as she prepares to share her knowledge about the world of alternative advertising this wednesday, here’s a little background on the woman behind the words:
CL: what do you love most about working in advertising as a copywriter?
JL: i love going on production and seeing many months of hard work come to life. casting is really fun too. i like making things from start to finish. it’s like giving birth. I think.
CL: if you weren’t a copywriter, what’s your career plan b?
JL: i’d do something with kids. their imaginations are limitless and you have to be creative with them. you always have to be thinking of different ways to make them laugh and keep them entertained.
CL: where do you get inspiration for your more unconventional campaign ideas?
JL: i look for holes in culture and try to fix problems that have yet to be solved. like with Starbucks Spelling, for example. it’s a user-generated Tumblr i created that collects horribly misspelled names on Starbucks cups. before that people were just uploading photos of their misspelled cup. i created a central place where everyone can share their cup, and laugh at other misspellings.
CL: what are some of your favorite websites? who are you following these days?
JL: i like sites where i can learn something. Business Insider, Huffington Post, and Fast Company are all good. The New York Times is great when i have some quiet time. but usually, i get my news from Twitter. i enjoy following comedians and other writers and people with a good sense of humor.
CL: do you have a favorite app?
JL: swackett is currently my favorite app. it’s an unusual, unexpected way to get the weather. and it tells you what you should wear for the day. saves me 20 minutes. i also like Dark Sky. it tells you exactly when it’s going to rain and when it will stop.
CL: what’s the best piece of career advice you’ve ever received?
JL: only put in your book what you love.
for more info and to sign up for jenna’s alternative advertising workshop, visit The Copy Lab.