CL snapshot: sophie donelson

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a flash interview with sophie donelson

editorial director, C. Wonder & Monika Chiang

three words that sum up your job:

deadline is today. (or, collaborative, challenging and super-fun.)

C. Wonder's first New York Times ad, 09/12

C. Wonder’s first New York Times ad, 09/12

the highlight of your career (so far!):

despite spending almost a decade as an editor and journalist for national magazines, the return policy on the C. Wonder receipt is probably my widest published and most-read “work” and therefore a highlight. but opening the C. Wonder store last fall and seeing my work simultaneously splashed across The New York Times, taxis, tv and billboards was a crazy and memorable high.

the best advice you’ve ever been given:

don’t kiss up, kiss down. (i.e. it’s your intern, not your boss that’ll give you a big break one day.)

if you weren’t a creative, you’d be:

happier. just kidding. probably a zumba instructor or a d-list cable show tv host. <– not kidding.

when i say i write a lot for c. wonder, i mean i really do write it! this is me on opening day of our soho flagship.

when i say i write a lot for C. Wonder, i mean i really do write it! this is me on opening day of our soho flagship.

copy or campaigns you admire:

i’m always delighted by the inventive copy penned by Kiosk, the soho (and online) shop. they tell funny, honest stories and never let fancy language hinder the message. it’s a remarkably effective sales technique. and Journelle. it’s hard to spin lingerie in a fresh way almost every day and they do it with elegance and verve. and i like the way Land of Nod and Boden include thoughtful messages on collateral like e-com packaging.

best two reasons to attend your Copy Lab event:

1. high probability you or your employer (and probably both) will make money off some of the ideas i’ll share. 2. you’ll probably laugh a bit. i’m prone to using inappropriate language and telling off-the-record stories. sign up now    more details

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