CL snapshot: brand strategist jean railla

jean

a flash interview with jean railla

brand strategist

three words that sum up your job:

impossible! what i say is that i am an observer and creator of culture.

[I’m a:]

published author

freelance copywriter, with an emphasis on digital and social tools

instructor on ‘brand writing’ and ‘copywriting for the web’

cultural producer for public radio’s word of mouth

food blogger mealbymeal.blogspot.com

passionate cook

the highlight of your career (so far!):Get Crafty

creating the online community getcrafty.com (no longer exists) and publishing Get Crafty: Hip Home Ec with Broadway Books (Random House)

working with Nike (at R/GA) on the launch of NIKEgoddess

rebranding PS3 with a team of fellow parents

teaching cooking to kindergartners…

the best advice you’ve ever been given:

don’t take it personally.

if you weren’t a creative, you’d be:

full-time blogger/writer

Hendricks Gincopy or campaigns you admire:

i love how seamless of a brand experience the Hendrick’s Gin has created.  I also admire how Starbuck’s has created a public space with their coffee houses.

best two reasons to attend your Copy Lab event:

i offer new ways of looking at interactive media.

gain a better understanding to how brands are allowing their consumers to shape what they do.

jean joins us tomorrow for a look at digital advertising and the disappearing line between brand and culture. sign up now!

from jean’s portfolio:

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