sneak peek! see who’s attending speed-date networking tues, april 16th

the rsvps are rolling in for our next speed-date networking night, scheduled for tuesday, april 16th. be there at 7pm sharp for a seat-swapping good time and don’t forget your portfolio and business cards! (haven’t signed up? secure your spot now.) in addition to meeting creative peers (i.e. potential job connections), we also have a number of talent recruiters coming to help you find a job, stat (or down the road). want a sneak peek? here’s who’s slated to attend:

*disclaimer: life and work happen… the following people have rsvped but we can’t absolutely guarantee their attendance. 🙂

pamela maretpamela maret
president, TalentBistro
after a successful career in marketing and advertising, i made the move into creative and marketing staffing, and in 2012 launched TalentBistro, a boutique recruiting firm located in manhattan.  i’ve helped some of the world’s leading brands align their advertising and marketing strategies via the right people, processes and technologies,and enjoy mentoring other industry professionals and students, helping them achieve desired business and career results.

caroline blitzcaroline blitz
talent acquisition, Syndicatebleu
working on talent acquisition at Syndicatebleu, a creative staffing agency, i have my hands in many aspects of the recruitment process: sourcing talent, customer/client relations, and operations. even though we have relationships with some large companies, working at a small, boutique agency affords me close connections with both talent and clients.

nicole frangionenicole frangione
talent coordinator, Syndicatebleu
as talent coordinator at Syndicatebleu, i am always on the lookout for stand-out talent! we source for many positions across the creative field, from graphic designers, developers, copywriters, art directors and project managers. we work with great clients, from big agencies, to in-house beauty and fashion clients, and smaller creative tech savvy companies.

emi debosemi debos
project lead, Websignia
i’m an ever-evolving “jackie of all trades,” absorbing terabytes of interesting facts, old and new, and whipping an obscure one out when you least expect it. that just how i roll! i have a background in art and technology and a wicked sharp eye for detail. in my current role as production lead at Websignia, i keep our projects moving on schedule.

desean browndesean brown
engagements lead, Websignia
waaaay back in the day, i was a programmer who wrote code in visual basic, c++, java and even cobol (yes, cobol!). i rounded out my skills when i transitioned to the business side of corporate america, learning the ins and outs of ecommerce, sales planning and operations. i currently oversee the planning and management of our creative, technology and marketing engagements at Websignia.

sign up now

see pictures from our last speed-date networking event

the details:

what: speed-date networking

when: tuesday, april 16th, 7pm-9:30pm

where: Revel, 10 little west 12th street, ny, ny (revelnyc.com)

who: recruiters, creative peers, companies + more

how it works: a buzzer will go off every few minutes and you’ll swap seats until you meet everyone in the room.

don’t forget: your portfolio and business cards!

understanding copy in the digital era

digital is where it’s at and where it’s headed. in this new world, information bombards potential prospects from every turn, and to adapt, they’ve become selective in what earns their attention. as copywriters, it’s our job to keep up and engage a new, slightly more distracted audience.

for pointers on approaching the digital realm, The Copy Lab invited copywriter and brand strategist jean railla to share her insight on digital writing techniques.

working with computer

copy should be short, specific and straightforward
you have as few as three seconds to convince a user to keep reading. it’s imperative that a site is easy to navigate and quick to scan. to-the-point heads and subheads, bullets, pull quotes and graphics are all effective techniques for enhancing scannability. display key messaging in the upper left, where the eye goes first, and congregate important points from the top down.

engage your brand’s “influencers”
great success has been had when brands interact online with the people who love them. know your voice and stick with it to strengthen the connection to your audience. no detail is too small: don’t underestimate the power of personalizing your site’s feedback or error messages — they could provide even more opportunity for branded wordplay.

copywriter = tour guide
there is no beginning or end to the web, which means users can (and will) enter a site from other than its homepage. it’s up to the copywriter (you!) to provide direction and make it clear where or what readers should do next. CTAs should be short and clear: sign up today; request more information; download now.

consistency is a must-do
if you call it a cart instead of a shopping cart, make sure it appears that way everywhere. put together a vocab list and pull from it as you write — it will keep your copy on brand and help orient the user. avoid outdated “click here to…” directions and opt for action-oriented “learn more” with a link.

the digital landscape moves quickly…the most successful copywriters will keep pace. connect with other writers and creatives at The Copy Lab’s upcoming speed-date networking event on tuesday, april 16. reserve your spot now. it’s an event not to be missed.

–meredith clinton bell

the power of networking

even if you sit behind a computer to do your work, in this digital world, we can’t forget that personal relationships still matter — a lot.

handshake

through social media we connect with, friend, and link up with hundreds — sometimes thousands — of people, some of whom we may never have even met. add the power of a face-to-face personal relationship and you can help create more effective lasting impressions.

enter: the importance of networking.

it doesn’t matter if your end-goal is to get a new job, more freelance work or to just get tips from your peers, connecting with other creatives like yourself is a must-do. it can help you get motivated to start that next project, learn a new skill, or maybe you meet your next partner or land a new gig. important opportunities you have yet to consider could be lurking at every turn.

sometimes it’s hard to put yourself out there. but at The Copy Lab, we’ve got your back. that’s why we’ve planned an event that cures wallflower syndrome and makes networking more approachable, less stressful and better than ever. it’s our speed-date networking event slated for tuesday, april 16 from 7 – 9:30 pm at revel in the west village.

a few things to help you prepare for worthwhile networking:

  • make sure your linked in profile is up-to-date and reflective of your creative genius (people will be checking you out!)
  • bring copies of your stellar, error-free resume and plenty of business cards to hand out
  • follow up with your new connections via email, LinkedIn, Twitter, etc.
  • did i mention bring plenty of business cards?

who knows where the invaluable information you glean from other creatives going through what you are will take you.

a bit more advice? reserve your spot for some quality speed-date networking now. keep checking our site for more events; new dates are always being added.

by
meredith clinton bell

show my portfolio and have my ideas pilfered?

this question is asked with trepidation by copywriters, and by anyone who shares creative work: scriptwriters, authors pitching books, inventors, app developers, fashion and graphic designers. it’s a question of trust, and the answer is obvious. you must share your ideas or they’ll gather dust, and someone else will think of them eventually anyway — or something very close that will arouse your suspicion.

there are precautions you can take. you can password-protect your online portfolio (you need an online portfolio) or you can send a pdf of your work, but the best defense is to forge a good working relationship with anyone who wants to view your portfolio. the idea being that the real thing (you, hired) is so much more prolific and reliable than a one-off cheap theft, even if you’re simply kept in mind for a later hire.

also, your attitude should be “help yourself — there are 50,000 more where that one came from” because if you’re a working copywriter, then you’re in the business of generating endless ideas. you’re an idea fountain, tapped into an eternal flame of creativity.

if someone does steal your idea, feel sorry for that pathetic person with such a limited imagination. it’s better to have an endless bounty than to be the empty shell of a person who grubs around for someone else’s ideas.  but keep in mind that people really do come up with eerily similar ideas – i’ve seen it happen often in classes.

i once sent a script to a friend at Paramount, and a year later a movie that was clearly my script was released with a virtually identical plot, and the same beginning and ending. flabbergasted, i researched the screenwriter and discovered that “my movie” was actually based on his own book, which was conveniently published well before i had ever written the script. so sometimes ideas are just in the air.

don’t worry about someone purloining your unique concepts, worry more about presenting them before someone else does.

have you ever had someone lift your idea? if so, what did you do about it?

by
kim taylor

for more information on our membership and events, visit The Copy Lab.

ten alternative advertising tips

surrounded by good company and a few cocktails, we congregated in our own section of a plush, art deco lounge in the flatiron district last night. Meanwhile, R/GA senior copywriter jenna livingston led us in a two-hour alternative advertising workshop, complete with creative brief and thorough q&a session. the highlight of the night was hearing ideas from attendees themselves, who came up with some of the most ingenious and hilarious non-traditional campaigns (or should I say “antics”) that very well could be the beginnings of the next big viral ad campaign. unfortunately, that’s all i’m able to share. you really had to be there! but as a quick recap, here are ten great tips jenna shared last night: 

  1. if you want to work for a certain agency, include work in your book that would appeal to them. make ads with similar clients you would like to work on.
  2. contact creative directors whose work you admire. Creativity and AgencySpy are great places to learn about industry news and agency happenings.
  3. do side projects, like Starbucks Spelling, that can be added to your book to make you stand out.
  4. ideas that can be done inexpensively or free are a major plus for attracting agencies looking to hire creative talent.
  5. in interactive, the idea should always come first. then figure out what the technology is (Twitter, Facebook, Pinterest, Instagram, etc).
  6. bounce ideas off of other people. working alone is good, but can only get you so far. you never know when something someone says could spark a whole new idea and lead to an even better direction.
  7. you should try to add new work to your book every six months.
  8. ask for help. offer to pay other ad people to help you improve your work. giving a junior designer a couple of bucks to make your work look good will make you more desirable. same goes for asking writers to help out.
  9. go on artistic dates. take time out of your week to see a movie, go to a museum, people watch, and get some inspiration.
  10. many people have great ideas but never make them happen. go for it! you have nothing to lose.

for those of you who attended last night and have other key points you’d like to share, we’d love to hear your thoughts in the comment section below. and don’t forget to sign up for next month’s speed-date networking event!

by
kendria smith

creative brief for VisitMexico.com

the client:

a coalition of 12 high-end mexican resorts, 4 of the country’s best restaurants, and the Aeromexico airline is financing a campaign to reassure luxury travelers that Mexico is a safe, often opulent, and uniquely fulfilling cultural destination and experience. they’ve created a website to that effect –www.VisitMexico.com

the client’s target:

upscale travelers (people who appreciate spas, fine dining, historical sites, art and culture)

the creative challenge via alternative advertising:

find a unique way to appeal to the client’s targets

benefits:

  • Mexico is sunny, warm, welcoming – lots of natural beauty and ruins
  • the cuisine is fresh, distinctive, delicious – both local and global influence
  • architecture, art, music, theater, film, dance and other cultural offerings are unique and sophisticated; world class restaurants, spas and resorts

alt advertising challenges to resonate with client’s targets and draw people to VisitMexico.com.

choose any that appeal:

  1. create a coffee sleeve for VisitMexico.com: what would it say?
  2. if you were going to create a scavenger hunt for Visit Mexico, where would participants go, what would they do, and what would they find?
  3. if you set up a Visit Mexico bus in times square, what would you put inside of it that had an interactive element?
  4. Visit Mexico wants to do something in the lobby of the MoMA to attract upscale travelers, and wants to partner with another brand or brands.  what can be done in that space, and which co-brand(s) would be a perfect fit?
  5. brainstorm a visit mexico cab top in any weird shape imaginable with copy and image.
  6. imagine a bus stop shelter presentation for Visit Mexico, which can incorporate scents, mirrors, odd shapes and architecture (example: for Visit China it could be a pagoda shape).
  7. what kind of fill-in-the-blank print ad can you imagine for Visit Mexico? (example: a Crunch gym print ad could let the reader draw in his or her ideal arms, abs and legs in Fitness magazine).
  8. what kind of Visit Mexico app or phone-based game can you imagine that would resonate with the targets?
  9. just as Honest Tea set up a street “experiment” to see which U.S. city had the most honest residents — by leaving bottles of tea out to grab and expecting payment on the honor system (with a nearby hidden camera) – what kind of experiment could Visit Mexico conduct?

by
kim taylor

talking shop with jenna livingston

we’re very excited for our october workshop led by R/GA’s stellar senior copywriter and Webby honoree jenna livingston. as she prepares to share her knowledge about the world of alternative advertising this wednesday, here’s a little background on the woman behind the words:

CL: what do you love most about working in advertising as a copywriter?

JL: i love going on production and seeing many months of hard work come to life. casting is really fun too. i like making things from start to finish. it’s like giving birth. I think.

CL: if you weren’t a copywriter, what’s your career plan b?

JL: i’d do something with kids. their imaginations are limitless and you have to be creative with them. you always have to be thinking of different ways to make them laugh and keep them entertained.

CL: where do you get inspiration for your more unconventional campaign ideas?

JL: i look for holes in culture and try to fix problems that have yet to be solved. like with Starbucks Spelling, for example. it’s a user-generated Tumblr i created that collects horribly misspelled names on Starbucks cups. before that people were just uploading photos of their misspelled cup. i created a central place where everyone can share their cup, and laugh at other misspellings.

CL: what are some of your favorite websites? who are you following these days?

JL: i like sites where i can learn something. Business Insider, Huffington Post, and Fast Company are all good. The New York Times is great when i have some quiet time. but usually, i get my news from Twitter. i enjoy following comedians and other writers and people with a good sense of humor.

CL: do you have a favorite app?

JL: swackett is currently my favorite app. it’s an unusual, unexpected way to get the weather. and it tells you what you should wear for the day. saves me 20 minutes. i also like Dark Sky. it tells you exactly when it’s going to rain and when it will stop.

CL: what’s the best piece of career advice you’ve ever received?

JL: only put in your book what you love.

by
kendria smith

for more info and to sign up for jenna’s alternative advertising workshop, visit The Copy Lab.

tips for surviving meeting overload

we’ve all been at the meeting that feels interminable. the person in charge is shuffling through papers, or speaking in a monotonous tone, or there’s no end in sight or agenda. or there’s an agenda, but people meander blithely off topic and take merciless tangents. you dream of being able to do something more constructive — like your work.

here are some tips for reclaiming your sanity, and expanding work time:

  1. ask your boss if someone at the meeting can fill you in later, because you’re on a creative roll and don’t want to stop working. extra points for being so inspired.
  2. if the meeting is mandatory, and you suspect no one would buy your “on a creative roll” excuse anyway, then jot down work ideas as you’re listening. just as some people take better notes when simultaneously doodling, you may find paying attention easier when you’re able to simultaneously jot down an idea. be sure to participate in the meeting though, so it doesn’t seem like you’re working on your novel.
  3. honesty is truly the best policy – bosses need and appreciate feedback. if you can’t manage to slip in some work at the meeting, then be frank with your boss and say you need a better balance of work vs. meeting time for your projects. your boss should recognize the magnificence of this request. you should be instantly knighted.
  4. if you have a boss who doesn’t appreciate your quest to work more beyond meetings, and you’re expected to fully participate in lots of meetings by talking and strategizing, then you may have to concede that your job is to be in meetings – at least for the most part.
  5. if you have to work overtime in order to meet deadlines, then you’ve reached that proverbial fork in the road where you must ask yourself if it’s worth it. Ideally the answer will be yes. and that’s how you deal with it. if the answer is no, then join The Copy Lab, network with people from other agencies and recruiters, and find a better job with a more satisfying meetings-to-work-time ratio.

how do you deal with meeting overload? send advice!

by kim taylor

for more information on our membership and events, visit The Copy Lab.

6 reasons not to miss this!

Creatives: The Copy Lab has R/GA’s award-winning copywriter Jenna Livingston on deck to give the low-down on crafting amazing alternative and experiential concepts (plus R/GA creative recruiters will be there!) oct. 24, 7-9:30 @ flatiron lounge. for info & to sign up: www.thecopylabnyc.com/Events

developing your necessary thick skin as a copywriter

every one of us is vulnerable to criticism, whether it’s when presenting a creative idea for an ad campaign, acting in a play or improv skit, unveiling a painting, sporting a new look, or even dancing at a friend’s wedding — in other words, while living. So we all should be prepared for those who will critique.

just as you may balk, celebrate or remain neutral over Taken 2 being a box office smash, or turn your nose up at cold cherry soup, each person has a set of likes and dislikes that stem from uniquely personal experiences, encompassing family, culture, personality and education. so if someone doesn’t like your idea, don’t take it personally — it’s possible that they don’t have the same frame of reference you do. Or more likely, maybe the idea really does need to be reworked.

you’ll know you’re a pro when you no longer worry about negative criticism, because accepting it with equanimity is part of the being-a-copywriter deal. you’re paid to come up with tons of ideas that will be rejected, and a few that will be accepted too. you’ll come to view criticism as useful and constructive, compelling you to create your best work. or perhaps you’ll want to bang your head against the wall, mid-critique.

the thicker your skin, the more of a rhino you’ll be. and we all know rhinos sallie forth with horn lowered, ready to take on anything. the true king of the jungle.

be honest. have you developed a thick skin? when was the last time you successfully managed to keep your cool in a touchy situation?

by
kim taylor

for more information on our membership and events, visit The Copy Lab.