a flash interview with sophie donelson
editorial director, C. Wonder & Monika Chiang
three words that sum up your job:
deadline is today. (or, collaborative, challenging and super-fun.)
the highlight of your career (so far!):
despite spending almost a decade as an editor and journalist for national magazines, the return policy on the C. Wonder receipt is probably my widest published and most-read “work” and therefore a highlight. but opening the C. Wonder store last fall and seeing my work simultaneously splashed across The New York Times, taxis, tv and billboards was a crazy and memorable high.
the best advice you’ve ever been given:
don’t kiss up, kiss down. (i.e. it’s your intern, not your boss that’ll give you a big break one day.)
if you weren’t a creative, you’d be:
happier. just kidding. probably a zumba instructor or a d-list cable show tv host. <– not kidding.
copy or campaigns you admire:
i’m always delighted by the inventive copy penned by Kiosk, the soho (and online) shop. they tell funny, honest stories and never let fancy language hinder the message. it’s a remarkably effective sales technique. and Journelle. it’s hard to spin lingerie in a fresh way almost every day and they do it with elegance and verve. and i like the way Land of Nod and Boden include thoughtful messages on collateral like e-com packaging.
best two reasons to attend your Copy Lab event:
1. high probability you or your employer (and probably both) will make money off some of the ideas i’ll share. 2. you’ll probably laugh a bit. i’m prone to using inappropriate language and telling off-the-record stories. sign up now more details