this question is asked with trepidation by copywriters, and by anyone who shares creative work: scriptwriters, authors pitching books, inventors, app developers, fashion and graphic designers. it’s a question of trust, and the answer is obvious. you must share your ideas or they’ll gather dust, and someone else will think of them eventually anyway — or something very close that will arouse your suspicion.
there are precautions you can take. you can password-protect your online portfolio (you need an online portfolio) or you can send a pdf of your work, but the best defense is to forge a good working relationship with anyone who wants to view your portfolio. the idea being that the real thing (you, hired) is so much more prolific and reliable than a one-off cheap theft, even if you’re simply kept in mind for a later hire.
also, your attitude should be “help yourself — there are 50,000 more where that one came from” because if you’re a working copywriter, then you’re in the business of generating endless ideas. you’re an idea fountain, tapped into an eternal flame of creativity.
if someone does steal your idea, feel sorry for that pathetic person with such a limited imagination. it’s better to have an endless bounty than to be the empty shell of a person who grubs around for someone else’s ideas. but keep in mind that people really do come up with eerily similar ideas – i’ve seen it happen often in classes.
i once sent a script to a friend at Paramount, and a year later a movie that was clearly my script was released with a virtually identical plot, and the same beginning and ending. flabbergasted, i researched the screenwriter and discovered that “my movie” was actually based on his own book, which was conveniently published well before i had ever written the script. so sometimes ideas are just in the air.
don’t worry about someone purloining your unique concepts, worry more about presenting them before someone else does.
have you ever had someone lift your idea? if so, what did you do about it?
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