it’s there when I return home with my new clothes, no doubt a well-designed and colorful little reminder of what i’m about to enjoy. it’s not big enough to be too flashy or gaudy or cumbersome, and sometimes it’s in a clever shape that i simply have to admire: it’s the hang tag, which presents another opportunity to impart brand personality.
if you don’t pay attention to a hang tag, then it’s not pulling its branding weight, even if it is a lightweight. it should be your last reminder of the unique brand copy voice, graphic style and overall message. just as with direct mail or billboards, it can be oddly shaped and have strategic cut-outs, even a scent for tucking into a drawer as a clothes freshener (and brand reminder for the user). it can bring a smile to your face and remind you of a website. it can double as a luggage tag, or it can be made of seeded paper to present you with flowers or herbs later.
the next time you snip a tag off of something, take a closer look at it to see what it’s really saying. if it’s up to its task, then it’s a sweet little reminder of why you purchased the item.
— kim taylor